VMware by Broadcom: Avi Load Balancer for Application Security

Additional Info

CompanyVMware by Broadcom
Websitehttps://www.vmware.com
Company size (employees)10,000 or more
Headquarters RegionNorth America

Overview

VMware Avi Load Balancer is a software-defined application delivery and security platform that redefines how modern enterprises protect their web applications. Built on a distributed architecture, it separates the control plane from the data plane to provide unmatched scalability, elasticity, and centralized management for on-prem and clouds including VMware Cloud Foundation private cloud, environments hosted by cloud service providers and hyperscalers.

Unlike traditional hardware-based load balancers, VMware Avi Load Balancer leverages a software-defined approach to deliver Layer 4-7 load balancing, API security, a context-aware Web Application Firewall (WAF) and Kubernetes ingress. It protects applications, APIs, and microservices from evolving cyber threats such as OWASP Top 10 vulnerabilities and DDoS attacks while enabling compliance with GDPR, HIPAA, and PCI DSS requirements.

Designed to support the demands of containerized workloads, the Avi Load Balancer integrates seamlessly with platforms like Kubernetes, OpenShift, and VMware Tanzu. It simplifies application delivery and security with built-in automation, a self-healing elastic fabric, and proactive issue resolution. The platform’s centralized management dashboard provides full-stack visibility and control, reducing operational overhead and enabling faster application deployment.

With its elastic architecture and flexible licensing model, the platform ensures cost efficiency, operational simplicity, and scalability to meet the evolving needs of modern IT environments. VMware Avi Load Balancer is trusted by enterprises globally to deliver secure, resilient, and efficient application delivery.

Key Capabilities / Features

- Application Resilience and Availability: Provides high-performance traffic management, including predictive elastic autoscaling and analytics-driven intelligent routing, to optimize application delivery and ensure seamless availability across on-prem and cloud environments.
- Web Application Firewall (WAF): Provides robust protection against OWASP Top 10 threats, with advanced analytics, automated threat updates, application learning, positive security model, signatures and customizable security policies to reduce false positives. WAF is a mandatory requirement for PCI DSS v4.0 from March 25, 2025.
- API Security: Secures communication between systems with deep traffic inspection, encrypted protocols, and proactive vulnerability detection for modern, interconnected environments.
- Bot Management: Detects and mitigates malicious bot activity using advanced techniques such as TLS fingerprinting, behavioral analysis, SSL Termination, and real-time IP reputation tracking.
- DDoS Mitigation: Protects applications from volumetric, protocol, and application-layer attacks with elastic scaling and automated response measures to maintain high availability during attack scenarios.
- Centralized Management and Visibility: Offers a unified dashboard to monitor traffic, manage policies, and analyze security events in real-time, enabling faster troubleshooting and proactive decision-making.
- Integration and Compliance: Seamlessly integrates with Kubernetes, OpenShift, and VMware Tanzu, while ensuring compliance with GDPR, HIPAA, and PCI DSS for regulated industries.
- Automation and Self-Service: Simplifies day 0-2 operations with automated workflows and self-service portals, enabling DevOps/NetOps/SecOps teams to efficiently deploy and secure applications together.


How we are different

- Comprehensive Protection Across Multi-Cloud Environments: VMware Avi Load Balancer combines a context-aware WAF, API security, and bot management to protect against OWASP Top 10 threats and other sophisticated attacks. Its ability to secure applications in hybrid multi-cloud environments makes it an essential tool for modern enterprises.
- Proven Operational and Cost Efficiencies: Organizations using VMware Avi Load Balancer report a 43% reduction in operational costs, 90% faster scaling, and a 54% reduction in outages. Its automation capabilities and centralized management empower IT teams to optimize resources and improve productivity.
- Future-Ready Capabilities for Container Workloads: Seamlessly integrating with Kubernetes and VMware Tanzu, VMware Avi Load Balancer supports containerized and microservices-based architectures. It provides enterprise-grade features such as self-service load balancing, next-gen Kubernetes ingress, and built-in compliance to address the needs of evolving IT infrastructures.


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