Irdeto Anti-Piracy: End-to-end anti-piracy solutions and cybersecurity management
Photo Gallery
 |
Irdeto Anti-Piracy: End-to-end anti-piracy solutions and cybersecurity management
Additional Info
| Company | Irdeto |
| Website | https://www.irdeto.com |
| Company size (employees) | 1,000 to 4,999 |
| Headquarters Region | Europe |
Overview
Irdeto is a global leader in digital video platform experiences and cybersecurity, providing end-to-end anti-piracy solutions that help media and entertainment companies protect their content, secure their revenue, and enhance the viewing experience for legitimate audiences. With over 50 years of expertise, Irdeto works closely with sports broadcasters, content owners, and pay-TV operators to fight digital piracy, ensuring that high-value content is protected from unauthorized access and distribution.
During the Rugby World Cup 2023, Irdeto demonstrated its cutting-edge anti-piracy solutions by successfully safeguarding the broadcasting rights of DStv against illegal streaming. Leveraging a combination of forensic watermarking, IP blocking, real-time analysis, and technical investigations, Irdeto was able to identify over 80 watermarked streams being illegally redistributed. These efforts effectively disrupted piracy operations worldwide, ensuring that no live Rugby World Cup 2023 matches were pirated in South Africa.
Additionally, during the UEFA Euro 2024 final, Irdeto played a crucial role in protecting ITV’s transmission through Irdeto Control, an integral part of its anti-piracy suite. As a result, ITV achieved its highest viewing share for a final since records began, with a peak audience of 24.2 million and an average of 22.3 million viewers throughout the match.
Irdeto’s innovative approach to piracy protection extends beyond individual events. Its forensic watermarking technology (TraceMark™), AI-driven piracy detection, and multi-DRM solutions create a 360-degree security ecosystem that enables broadcasters and content owners to proactively combat piracy at every stage.
Over the past year alone, Irdeto’s anti-piracy efforts have successfully:
Protected over 2,800 live events for major rights holders.
Issued over 250,000 DMCA takedown notices.
Disrupted over 562 million unauthorized stream views across social media.
Maintained a 98% removal rate on social media platforms.
With piracy evolving into a more sophisticated, organized threat, Irdeto remains at the forefront of developing new technologies that anticipate and mitigate emerging risks.
Key Capabilities / Features
✅ Forensic Watermarking (TraceMark™):
Irdeto’s award-winning forensic watermarking technology embeds invisible, unique watermarks into live content, allowing for precise tracking and identification of piracy sources. This enables broadcasters to quickly locate and shut down unauthorized streams.
✅ AI-Powered Piracy Detection & Real-Time Enforcement:
By leveraging advanced AI and machine learning, Irdeto’s system continuously scans social media, streaming platforms, and illegal IPTV services to detect piracy patterns. It then triggers automated countermeasures such as DMCA takedowns, stream disruption, and IP blocking.
✅ Multi-DRM Content Protection:
Irdeto’s multi-DRM solution (Widevine, PlayReady, FairPlay) ensures secure content delivery across all devices, preventing unauthorized access while maintaining a seamless user experience.
✅ Proactive IP Blocking & Legal Enforcement:
Irdeto works closely with ISPs, law enforcement agencies, and rights holders to block pirate services at the source, preventing them from scaling their operations.
✅ App & Platform Security:
With enhanced secure communication protocols, code obfuscation, and advanced encryption, Irdeto protects streaming apps and platforms from hacking, credential theft, and unauthorized access.
✅ Industry Partnerships & Advocacy:
Irdeto collaborates with rights holders, government agencies, and industry coalitions to shape policies and implement anti-piracy initiatives that protect the long-term sustainability of the digital media ecosystem.
By integrating cutting-edge security technologies with an intelligent, proactive approach, Irdeto sets the gold standard for end-to-end anti-piracy solutions in today’s evolving digital landscape.
How we are different
🔹 End-to-End Security with Unmatched Capabilities
Irdeto offers the most comprehensive anti-piracy solution in the market, integrating multi-DRM protection, forensic watermarking, AI-driven piracy detection, and real-time enforcement tools. This holistic approach ensures that piracy threats are identified, tracked, and disrupted across the entire digital ecosystem—something few competitors can match at this scale.
🔹 Proven Success in Protecting High-Profile Global Events
Irdeto has a strong track record of protecting some of the biggest sporting events in the world, including the Super Bowl, Rugby World Cup, UEFA Euro, English Premier League, La Liga, and Serie A. With real-world results demonstrating its ability to disrupt illegal streaming and safeguard broadcasters' revenue, Irdeto’s expertise in securing premium content remains unmatched.
🔹 Continuous Innovation to Stay Ahead of Evolving Threats
Unlike static security measures, Irdeto’s anti-piracy solutions continuously evolve with AI-driven analytics, enhanced forensic watermarking, and stronger app protection mechanisms. The company proactively monitors emerging piracy tactics and adapts its defenses accordingly, ensuring that rights holders always stay one step ahead of cybercriminals.
