Overview

The BigID insights product is the first data discovery and classification product that automatically inventories data by identity. Understanding identity context is essential for satisfying emerging data privacy, compliance and governance requirements that are based on people, SKU, IP etc. BigID has developed unique data mapping technology that leads with ML-based correlation of data by data subject. By building a graph of data representing the association of data by person, product or patent (ie an identity) BigID is able to provide previously impossible insights into data. This is best exampled in compliance for GDPR. The EU General Data Protection Regulation is about understanding and protecting and individual’s data. To satisfy obligations around individual right’s to access, erase, rectify or port one’s data requires an ability to find all the data belonging to an individual whether highly identifiable like Payment Card data or contextually identifiable like dynamic IP address. Using BigID’s patent-pending smart identity correlation technology, organizations can for the first time find any person’s data at Petabyte-scale and cross-correlate other critical information like purpose of use, consent, and access activity. While existing classification only tools made sense pre-cloud, pre Big Data for meeting PCI needs, new privacy and identity-centric use cases require a fresh approach.