Overview

Empello’s CertifEYE records the user interaction on the payment page in video format to provide a comprehensive and easy to understand view of the consumer experience and user interaction on the payment page.

CertifEYE provides a visual check of the user experience which can be used in a variety of use cases such as.

Enquiries from regulators
Consumer queries
Checking for payment page compliance

CertifEYE can confirm that consumers saw compliant terms and conditions on the
payment page and that users completed a legitimate payment. In addition, understanding how consumers interact on the payment page helps to understand the user experience and assist in optimising conversion rates.

Included as an integral part of Empello’s API implementation, CertifEYE uses the most up to date technology to capture and record the user experience and can be activated via a simple script and managed from within the API submission.

You can choose whether to record all journeys, or specific journeys via the API, activating by merchant, by campaign ID, or specific time periods.

Journeys can be viewed and downloaded via the Token Look Up tool and search by Token ID.

Where Header Enrichment is available, journeys can also be linked to MSISDN to enable search by MSISDN which can be very useful as a customer care tool.

How Does it work?
1. Simply implement the Empello script on any page, which may be hosted either by
merchant, aggregator or carrier, or any combination of the three.
2. Configure which journeys you want to record via an API request.
3. View and download the captured journeys in your FraudStop dashboard
4. For additional ease of use, add MSISDN by giving Empello access to Header Enrichment on all transactions