fullthrottle.ai™ Delivers Cookieless Audience Activation for the New Marketing Era
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fullthrottle.ai™ Delivers Cookieless Audience Activation for the New Marketing Era
Additional Info
| Company | fullthrottle.ai |
| Website | https://www.fullthrottle.ai/ |
| Company size (employees) | 50 to 99 |
| Headquarters Region | North America |
Overview
A revolution is underway in AdTech, and fullthrottle.ai™ is leading from the front. Our platform’s cutting-edge suite of solutions was designed specifically for the next era of cookieless, privacy-first audience targeting. It’s powered by patented technology that allows brands to stay audience-obsessed without using intrusive third-party methods to find engaged shoppers. At the heart of our offerings is the transformation of online visitor interactions into actionable, first-party data, enabling brands to engage with their audiences in a more meaningful, effective, and compliant manner.
Our comprehensive solutions go beyond mere adaptation to the changing landscape of digital privacy; they aim to establish new benchmarks for ethical data practices in advertising. By prioritizing the privacy of consumer data and requiring active opt-in consent, fullthrottle.ai™ not only complies with stringent data protection regulations but also fosters trust with consumers.
fullthrottle.ai™ empowers brands with the tools to navigate through the complexities of today’s digital advertising world without relying on traditional, invasive tracking methods. Our technology provides a blueprint for the future of marketing compliance, where respect for consumer privacy and effective engagement strategies coexist. As the digital world continues to evolve, fullthrottle.ai™ is committed to leading the charge, offering solutions that ensure brands remain at the cutting edge of marketing innovation while upholding the highest standards of privacy and data protection.
Key Capabilities / Features
Patented Privacy-First Identification Technology: At the heart of fullthrottle.ai™ is our patented technology that enables the identification of audiences at the household level without relying on traditional cookies or invasive tracking methods. This approach not only ensures compliance with global privacy regulations but also prepares our clients for a cookieless future.
Clean Room Technology: Our clean room solution is a testament to our commitment to data security and privacy. It provides a secure environment for brands to collaborate on data insights without direct data sharing, effectively mitigating the risk of data breaches while ensuring that all parties remain compliant with GDPR, CCPA, and other privacy regulations.
SOC 2 Type 2 Certification: Our adherence to SOC 2 Type 2 standards demonstrates our unwavering commitment to the security, availability, processing integrity, confidentiality, and privacy of customer data. This certification is a critical assurance for our clients, affirming that our operational processes and controls meet the highest industry standards for data protection.
Comprehensive Compliance Framework: Our platform is built with a compliance-first mindset, incorporating robust encryption methodologies, rigorous data access controls, and detailed audit trails to ensure that every piece of data is protected and handled in accordance with legal requirements.
How we are different
When we’re discussing differentiators, the easiest place to start is with the two patents we secured on the technology behind fullthrottle.ai™.
Our platform transforms opt-in first-party data into verified household audiences — something no competitor is capable of.
We capitalize on that approach with a staunch commitment to privacy. Our solutions enable a nuanced, household-level understanding of consumer behaviors without infringing on the data privacy choices of site visitors, setting us distinctly apart in a domain often criticized for its reliance on intrusive data collection methods. This precision in audience identification is underpinned by our proprietary technology, which bypasses the need for traditional cookies, ensuring our clients' marketing strategies are not only effective but also future-proof and compliant with emerging privacy laws.
On top of that, our deployment of clean room technology ensures data is safe both at rest and in flight, offering a secure environment for data transfer. This feature is critical in today's fragmented digital ecosystem, allowing for the safe exchange and analysis of data without compromising consumer privacy.
Our platform embodies a cookieless, privacy-first ethos without diminishing marketing effectiveness, empowering brands to forge deeper connections with their audience. In doing so, fullthrottle.ai™ not only anticipates the future needs of digital marketing but actively shapes them, providing a comprehensive solution that marries ethical data use with robust audience engagement strategies.
