How we are different

AI-Driven, Proactive Threat Protection – Gen is at the forefront of cybersecurity innovation, leveraging AI-powered tools to detect and prevent emerging threats in real-time. Its latest AI solution, Norton Genie Scam Protection, now built directly into Norton products, provides comprehensive scam defense against phony calls, texts, emails and fraudulent websites. Leveraging AI to identify scams and phishing attempts, this solution stands out for providing consumers with a fortified first line of defense.

Unmatched Scale and Comprehensive Security – Serving nearly 500 million people across 150+ countries, Gen has one of the most expansive consumer cybersecurity portfolios available. Unlike companies that focus on a single security area, Gen offers individuals comprehensive protection – securing devices, online privacy and identities – while also offering tailored solutions like Norton Small Business to meet the needs of small businesses. Gen’s products consistently earn top ratings from AV-Test and AV-Comparatives, validating their effectiveness against real-world cyber threats. In fact, Gen blocked 2.55 billion cyber threats in Q4 2024 alone.

Consumer Education – Gen understands that cybersecurity extends beyond tools to empowering individuals with knowledge. The company has reached over 5 million people through cybersecurity education and training programs, equipping them with practical skills to recognize scams, protect personal information, and manage digital privacy. Gen also provides family-focused digital safety resources, such as The Smart Talk, an interactive tool that helps parents and kids create healthy online habits together. Gen's commitment to education and inclusivity is further demonstrated by its pledge to the European Commission’s Digital Skills and Jobs Platform, mentoring 1,000 women in cybersecurity careers. This leadership in consumer education and responsible business practices has earned Gen industry awards for corporate responsibility and digital safety advocacy including Newsweek’s Most Responsible Companies 2025, highlighting its commitment to ethical business practices and consumer education.