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Additional Info

Company (that provides the nominated product / solution / service)IDX
Company size (employees)100 to 499
Type of solutionSoftware

In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

•Due to the COVID-19 pandemic, consumers’ privacy has been at greater risk with the current explosion of privacy threats and concerns. IDX Privacy offers consumers a simple, easy-to-use way to protect themselves and provides tools that enable users to reduce their digital footprint. With the COVID-19 pandemic, many consumers have found themselves working remotely and are relying more heavily on their digital devices than they ever have before, making a product like IDX Privacy critical for people’s digital privacy protection during this time.

•IDX Privacy is worthy of this award specifically because it addresses the threats to digital privacy. These threats not only come from bad actors’ intent on perpetrating theft and fraud but also from reputable sites on the internet that people trust and use every day. These sites continuously mine personal data, behaviors and interests of consumers, often without explicit knowledge by these same consumers.

•In dedicating ourselves to combat digital privacy threats, we are helping move our industry from merely providing point products for security and privacy that are difficult to understand, select and use by consumers, to offering solutions that can be used by a broader and less technically sophisticated consumer audience all on a single, integrated, highly secure platform. Providing people broadly with a privacy protection solution that is easy to use, and easy to understand by an average consumer who uses the internet to explore, learn, shop, bank, share and socialize has been the goal for IDX Privacy.

Brief Overview

IDX Privacy was built to empower consumers to take back control of their digital privacy. This all-in-one software solution includes a complete set of features for consumers to address their expanding privacy risks and to “clean up” their digital footprint.

IDX Privacy is built on a highly secure, leading-edge platform that offers consumers easy access to everything they need to protect their privacy online. There are a variety of features incorporated in this platform, including IDX Privacy Score, a proprietary score that quantifies a person’s privacy level of risk and gives them specific guidance on how to improve their digital privacy, including through the use of tools provided as part of the IDX Privacy product.

The platform also includes a Tracking Blocker, software that runs on users’ devices to prevent and limit the amount of personal data websites collect on them as they search the web. ForgetMe, an online data removal service, scans over 100 data broker websites to find an individual’s personal information profile, removes it and continuously monitors its removal – preventing the information from being sold or shared. Safe Wi-Fi, an enterprise-grade VPN, gives consumers the ability to browse safely on public Wi-Fi in places like coffee shops, airports and even their homes. And additional features include a search tool for compromised passwords, Facebook privacy monitoring, dark web scanning and monitoring capabilities, and a private search engine powered by DuckDuckGo.

IDX Privacy is available as both a web application and a mobile app that includes the Tracking Blocker and Safe Wi-Fi software for up to any three of their PC, Mac, iOS or Android devices. IDX Privacy also comes with $1 million of identity theft recovery insurance and a concierge-style service for identity recovery if the member were to fall victim to identity theft.