Additional Info

Company size (employees)100 to 499
Headquarters RegionNorth America


iovation has been helping businesses fight fraud with device reputation and authentication solutions since 2004, guided by the belief that the internet should be a safe place to do business. iovation is dedicated to providing excellent customer service, with a 97% year-over-year client retention rate. iovation stores data on 5 billion devices, with 55 million fraud reports submitted over time by our user community. iovation has protected 35 billion transactions since it was founded. They deliver real-time device and transaction intelligence to over 35,000 brands, back by more than 4000 fraud analysts who actively share fraud intelligence via its device reputation network. iovation’s customers also collaborate via its online community, a private, virtual space where fraud professionals can connect and join forces in the fight against cybercrime.

In July 2018, TransUnion, one of the United States’ three major credit bureaus, acquired iovation and has since integrated iovation’s device identity and consumer authentication capabilities into its own suite of innovative personal identity solutions. In October 2018 iovation also announced the launch of IDVision with iovation, an enhanced suite of identity management, authentication and fraud prevention solutions that protect businesses while enabling great experiences for their online users. iovation’s suite of solutions identified or prevented nearly 145,000 fraud attacks daily and have protected up to 7 billion transactions since January 1, 2018.

Additional achievements in 2018 include:
-Announced a partnership with online gaming giant Playtech in December 2018.
-Launched its Global Partner Program in May 2018.
-Acquisition by TransUnion in July 2018.
-Held Fraud Force Summit in October 2018.
-Increased its employee count nearly 20% since Q3 2017. This includes the recent appointment of Bala Krishnamurthy as iovation’s head of product and newest member of the executive team.

How we are different

-Customer satisfaction is a high priority at iovation. The company’s net promoter score (NPS) has always been 2.5x to 3/5x above the industry average for technology services.
-Its mission to make the internet a safer place has led iovation to become an industry leader in device recognition technology, authentication and fraud prevention. To date, iovation’s network has seen 5 billion devices and protected 35 billion transactions (23 million transactions per day).
-Each iovation customer, which includes government and law enforcement, among other businesses like AA insurance, has access to the iovation Community which is comprised of 4000 fraud analysts working together to stop cybercrime.