Kasada Online Traffic Integrity Solution

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Additional Info

Company (that provides the nominated product / solution / service)Kasada
Websitehttp://www.kasada.io
Company size (employees)10 to 49
Type of solutionSoftware

In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

Kasada presents an ideal solution to a complex problem - stopping even the most sophisticated bot attacks in a way that’s simple, is effective immediately, has long-term efficacy and requires almost no maintenance.

Unlike alternative solutions that provide incomplete, easy-to-detect, and inefficient bot mitigation tools like CAPTCHA (which are not only costly to deploy and maintain but also add friction and latency to the user experience), Kasada:

- Makes bots, not humans, do the work, by cleverly deterring synthetic traffic with a cryptographic challenge that makes it arduous and expensive for bots to continue their attacks, while remaining imperceptible to (and requiring no action from) end users. Deters retooling and reverse engineering attempts with dynamic, bytecode obfuscation and encryption.

- Is highly effective, delivering the best detection and lowest false positive rates in the market today. Of note, More than 85% of Kasada customers had been using other bot mitigation providers prior to working with the company. Kasada’s fundamentally different approach to mitigating bots without rules, uses client-side sensors able to detect the immutable evidence of automation whenever bots interact with your websites, mobile apps, and APIs. This helps customers stop the sophisticated bot attacks that others can’t from the very first request, including bots never seen before, to protect their online businesses.

- Is extremely efficient, easily implements within minutes, and demonstrates clear ROI across multiple departments. In fact, customers realize immediate ROI through additional online conversions (faster website, improved availability), infrastructure savings by offloading costs associated with processing bot traffic, people cost reduction by not having to react to malicious bots, marketing improvements by basing decisions on accurate analytics, and brand protection from fraud and associated costs.

Brief Overview

Kasada is restoring trust in the Internet by stopping malicious automation. Malicious automation represented 20% of all online traffic in 2019 and is expected to grow to 50% by 2022. All online fraud committed at scale is automated – and malicious automation is cheap, dynamic, powerful, and dangerous. In addition, bot traffic skews the website statistics that businesses use for decision making.

Kasada provides the only online traffic integrity solution that accurately detects and defends against bot attacks, across all channels, improving security, performance, and reliability. The company’s solution foils automated threats from account takeover to data scraping and application denial of service attacks, makes attacks arduous and expensive, ensures long-term efficacy, and empowers business leaders with actionable analytics.

Kasada’s bot management is different from its predecessors. Kasada looks for immutable evidence, which is apparent from any individual transaction, and blocks on the very first request, preventing bad traffic from ever hitting the website. Because attackers can rotate IP addresses or proxy headers, they can make every request look like a first request, making competing solutions, which require multiple transactions to collect behavioral evidence, be less effective. Kasada blocks attacker traffic before the point of origin, so customers don’t see bad traffic.

Kasada also takes offensive measures, such as consuming a bot’s compute resources by presenting it with a mathematical challenge. Usually attackers target multiple websites, but if the demand for compute resources from one stops their whole attack, they’ll terminate it. This is an effective countermeasure, and Kasada responds by escalating the mathematical challenges to demand more and more resources until it becomes too costly for the attacker.