Look Left Marketing
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Look Left Marketing
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Additional Info
Website | https://www.lookleftmarketing.com |
Company size (employees) | 1 to 9 |
Headquarters Region | North America |
Overview
With thousands of cybersecurity companies competing for a share of a $250 billion+ market, breaking through the noise — especially as a startup — is no small feat. Before they became industry leaders, some of today’s most recognized security companies turned to Look Left Marketing’s unique approach and seasoned team to get the attention they deserved.
Look Left’s Story Mechanics™ approach builds on decades of experience in public relations, messaging, SEO and digital marketing to speak to security buyers, technologists and the bots that surface information to them (ie; search engines, LLMs and AI-powered chatbots). Look Left’s portfolio of clients includes venture-backed startups in cybersecurity, AI, infrastructure and developer tech. These companies are transforming legacy security markets and specifically seek out Look Left to establish themselves as innovators, challengers and thought leaders — something Look Left’s done for the likes of OpenSSF, Axonius, Sentry and many, many others.
How we are different
Recognized Experts: Look Left's leadership team is a powerhouse of security, technology and PR expertise, regularly sharing their insights at recognized industry events and in top publications. Highlights include:
- Look Left Senior Vice President, Jennifer Tanner, led a panel at Cyber Marketing Con on best practices for working with security teams on PR and marketing efforts.
- Industry-leading PR publications like PR Daily, CommPro, and PRNEWS have recognized Look Left's team as experts, showcasing their insights and thought leadership.
- Validation from clients: "What Look Left was able to do for us should be a case study taught in universities around the world." Nathan Burke, CMO, Axonius
Decades of Security Experience: Unlike many PR agencies, every member of the Look Left team is senior and has specialized knowledge of B2B technology and cybersecurity. Many team members have been in the industry for decades and have worked across agencies, in-house at tech companies and directly for CISOs. They understand the technology, their buyers and the nuances of the audiences — from the C-suite to the developers and SREs that implement the technology. This knowledge lets Look Left develop highly effective PR and marketing strategies that resonate with reporters, buyers and technologists.
Punch-Way-Above-Your-Weight Results: Leveraging a strategic mix of clever messaging, media relations and digital content, Look Left clients seize the spotlight and get the attention normally reserved for companies 10x their size. Look Left clients get hundreds of media placements in top publications like The New York Times, Reuters, The Wall Street Journal and The Hill, as well as top trade outlets including Dark Reading, Bleeping Computer, The Hacker News and Help Net Security. The team has written and won top industry awards for clients including CISOs Choice Awards, SC Media Awards, Inc. 5000 and the AI and Cloud Security Awards.
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