Magnetude
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Magnetude
Additional Info
| Website | https://www.magnetudeconsulting.com/ |
| Company size (employees) | 10 to 49 |
| Headquarters Region | North America |
Overview
Magnetude is a full-service marketing firm that specializes in working with cybersecurity companies as a full fractional marketing department. Magnetude’s momentum has continued throughout 2021, helping cybersecurity clients enable growth, launch new products and services, and reach their M&A goals. Magnetude offers growth strategy consulting and fractional marketing department services in areas such as strategy, messaging and content development, digital marketing, demand generation, channel marketing, sales enablement, and brand visibility.
What started as one cybersecurity client 7 years ago now constitutes over 70% of Magnetude’s client base. While Magnetude always delves into clients’ specific offerings and unique value propositions, their strategic cybersecurity marketing, digital, content, and PR experts have advanced knowledge from working in the industry for many years—and with many cybersecurity companies, from startup to enterprise. Magnetude’s content writers have written for several distinguished publications and analysts in the space, including Forrester and Dark Reading.
The Magnetude team is immersed in the cybersecurity ecosystem – monitoring the latest changes in regulations and compliance, working with reporters and analysts, attending leading events like RSA and BlackHat, and hosting their own cybersecurity marketing thought leadership events. From the threat landscape to the competitive landscape, clients rely on Magnetude to fully understand cybersecurity – the latest breaches, the analysts’ views, and the realities their prospects are facing. This advanced knowledge of the target audience is a critical component of Magnetude’s success, and the team helps clients reach both business and technical roles – CISOs, Security Analysts, DevSecOps, Risk & Compliance leadership and staff, and even non-security personas, including IT roles.
At Magnetude, translating market and audience knowledge into actionable programming is one of the core cybersecurity marketing functions. From creating compelling messaging, to finding new paths to market, to full marketing plans and program execution—they know how to drive success in cybersecurity.
How we are different
• Cybersecurity Market, Landscape, and Persona Expertise: Magnetude boasts a depth of knowledge in cybersecurity that can only come from true immersion in the ecosystem. The team is dedicated to professional development, research, monitoring trends, and watching regulations—they truly keep their finger on the pulse to best advise clients and make the right strategic and tactical decisions. Magnetude’s experience spans many areas of the cybersecurity landscape, including channel marketing and partnership programs—an area where clients have emphasized their differentiated expertise.
• Top Talent: Magnetude’s team of senior marketers, strategists, writers, and PR specialists have built their careers working in-house at cybersecurity companies and in agencies. The team’s wide range of experiences uniquely positions them to apply their knowledge across the client base—they know what tactics are likely to drive the most impact because they’ve already seen success in previous similar situations.
• Full-Service, Results-Driven Programming: While other agencies specialize in one or two key areas of marketing, Magnetude is a truly full-service agency and consulting firm that grows with the client to provide the right marketing expertise at the right time. The Magnetude team can take a client seamlessly from initial strategic and messaging work to website design, content development, digital marketing execution, lead generation, service launches, events, and more—and can also provide evaluation of tactics and optimization to spur growth. Throughout the process, Magnetude remains laser-focused on the client’s goals, whether it be building a brand from scratch, generating leads or growing sales, or pursuing funding or an acquisition.
