McAfee LiveSafe

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Additional Info

Company (that provides the nominated product / solution / service)McAfee
Company size (employees)5,000 to 9,999
Type of solutionService

In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

1. Renewed focus on customer experience. While most competitors view features through a speeds-and-feeds checkmark lens, McAfee understands that simply having protections is insufficient. Unless consumers understand why and how to utilize those protections, they remain unprotected.

2. Continued innovation that keeps pace with consumers’ connected lives and stays ahead of cybercriminals. Backed by user research, McAfee protections are continually evolving and enhancing to provide new capabilities that tackle emerging threats, and delivering these capabilities with a keen focus on usability and ultimately, peace of mind.

3. Leading partnerships that provide out-of-the-box protection. Through global partnerships with major PC providers like ASUS, Dell, HP, and Lenovo, consumers can enjoy our enhanced protection from the first day they power on their new PC.

Brief Overview

McAfee protects not only the devices that power digital lives – but also the people behind those devices. With antivirus, web protection, privacy (including Secure VPN) and identity protections, McAfee LiveSafe provides features that protect consumers’ connected lives. Transcending the feature set itself is our renewed focus on the customer experience, ensuring that consumers understand not only the protections they need, but also how to easily access and utilize them.

Our award-winning antivirus achieves consistently perfect efficacy scores across multiple 3rd party test sites, while simultaneously receiving top marks for performance impact. For the consumer, this means leading protection against malware threats like viruses, ransomware, spyware and more without compromising PC performance. Our antivirus is powered by McAfee Global Threat Intelligence, handling 62.7 billion queries every day and roughly 375 new threats every minute.

Our Web Protection helps consumers enjoy a more carefree experience while shopping, banking and browsing online by protecting against threats like risky pages, phishing sites and malicious downloads. Recently added capabilities include tech scam protection, social media feed annotations and cryptojacking protection.

Our Secure VPN meets consumers where they are to protect their privacy. Using bank-grade encryption to effectively scramble data transmitted to and from the web, Secure VPN ensures that cybercriminals that intercept that traffic are unable to compromise the consumer’s financial info and credentials. Secure VPN masks the consumer’s real location, providing a layer of geo protection. For consumers who prefer not to see targeted ads, Secure VPN helps prevent advertisers from seeing the consumer’s online habits.

Our Identity Protection continues to evolve, with an extensive feature set that contains both proactive protections and always-on monitoring. From local file encryption, cookie cleaners and file shredders to online capabilities like dark web monitoring, McAfee Identity Protection helps reduce the risk of identity theft and fraud.