In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

SafeNet Trusted Access is different from competing IAM and SSO solutions because:
1) More Flexible Authentication: SafeNet Trusted Access allows organizations to use their existing authentication methods, such as PKI, that they have already deployed. Competitors offers require companies to rip and replace their existing legacy authentication systems in order to use their solution. Also, most competitive solutions only offer a "one-size fits all" approach to the authentication methods and do not support a broad range of authentication methods. This is problematic because companies often require different authentication methods for employees depending on the job types and the information they can have access to. SafeNet Trusted Access comes with Multi-Factor Authentication (SafeNet Authentication Service) included for free. Most competitive solutions do not offer the two services together.
2) Smart SSO: Regular SSO can be risky since you are allowing access to all apps with the same authentication credentials. If those credentials are compromised, all apps will vulnerable. Our solution is different from competitors in that the SSO and authentication are applied per policy - not globally. With smart SSO, IT maintains security since the SSO is per policy, and not applied “buffet style” to all apps and use cases. This means that organizations can offer an SSO experience to users, but still maintain security.
3) Use-Case Based Policy Setting: SafeNet Trusted Access' scenario-driven approach is multi-dimensional and suited to real-life use-cases vs. the 2-dimensional model of other solutions, which set policy at the app or user level.