AT&T Dynamic Defense: Innovative Product Go-To-Market
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AT&T Dynamic Defense: Innovative Product Go-To-Market
Additional Info
| Job title of nominated professional (or team name) | AT&T Dynamic Defense Project Team |
| Company (where nominated professional or team is working) | AT&T Business |
| Website | AT&T Cybersecurity | Managed Security Services for Network, XDR & more (att.com) |
| Company size (employees) | 10,000 or more |
| Country | United States |
| Headquarters Region | North America |
Overview
Traditionally network (connectivity) and security teams have worked independently of each other in defining siloed product strategies, offer definitions and creation of product and services. While they engage each other for general input, there has not been true integration of the teams until the AT&T Dynamic Defense project.
The project team included members from CSO, security product management, wireline connectivity product management, AT&T Labs, product development and product commercialization to create an innovative product that is the first-and-only network offering built-in security controls. The AT&T SecurityProduct team leaned on the deep security and technical expertise, respectively, of the CSO team and Wireline Connectivity Product team for insight and guidance.
The project team mapped out a strong, thoughtful customer journey, one focused onease of usability. Regardless of size, customers are able to activate AT&T Dynamic Defense on their AT&T Dedicated Internet service online and are able to benefit from cybersecurity protection capabilities within minutes – not weeks or months. Security is embedded directly into the network without the need for additional equipment and offers a simplified customer experience.
Accomplishments
• The AT&T Dynamic Defense project team tore down the silos of traditional networking and security. Network and security tend to be in two different groups with 2 different skill sets. In today’s every evolving network and security environment, AT&T is setting a new standard of connectivity by embedding security that starts at the network level. AT&T believes that customers deserve our best effort to protect their assets and business. AT&T Dynamic Defense is a ground-breaking innovative product offering a robust shield against cyber threats, enabling our customers to do more than they ever cold before, by detecting and blocking threats in real-time, before they reach a customer’s network.
• AT&T is the largest fiber internet service provide and has the largest wireless network in the country. The AT&T network backbone in the country. The AT&T network backbone carries more than 680 petabytes of data every day, allowing the company to have unprecedented visibility and industry leading threat intelligence to protect customers.We provide unprecedented visibility to our customers into their networking.
• AT&T Dynamic Defense project team gave deep consideration in mapping the customer journey. The team realized that while simplifying the first line of defense by embedding it into the AT&T network, the customer needed ease of operation to perform the day-to-day activities. It allows businesses of all sizes to tailor security policies to fit their specific and evolving needs. AT&T Dynamic Defense includes an automated cybersecurity tool that offers an efficient, less complex approach to cybersecurity protection, allowingcustomer to make on-demand updates, without any downtime.
