Cybersecurity Marketing Leader in Digital Strategy | Account Based Marketing | B2B Specialist
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Cybersecurity Marketing Leader in Digital Strategy | Account Based Marketing | B2B Specialist
Additional Info
Job title of nominated professional (or team name) | Head of Marketing (AppSealing) |
Company (where nominated professional or team is working) | AppSealing |
Website | http://www.appsealing.com |
Company size (employees) | 50 to 99 |
Country | United States |
Headquarters Region | Asia |
Overview
A dynamic marketing leader with 10+ years of proven experience in building winning marketing strategies for the technology industry. Solid expertise in running highly successful brand awareness, lead generation, marketing communication, and product marketing programs by leveraging Inbound and Outbound marketing channels. Ability to generate strong ROI and sales pipeline from marketing investments with meticulous planning and execution.
Certified HubSpot Inbound Marketer, Google analytics, and Google AdWords Manager with the capacity to quickly learn and apply new concepts.
Highlights:
• Persuasive and creative professional known for building next-level marketing operations in multi-industry environments across domestic & international markets
• Expertise in developing and implementing marketing programs to promote cyber security products and services by leveraging Inbound and Outbound Marketing techniques such as SEO, SEM, PPC, Retargeting, Social Media, Events, Email Marketing, Influencer Marketing, and Media Partnerships
• Proven track record of exceeding expectations through efficient planning and execution of inbound and outbound marketing campaigns
• Successfully marketed highly innovative cybersecurity products resulting in significant customer wins
• Hands-on expertise in the building thought leadership, leveraging PR agencies, and building analyst relationships with Gartner, IDC, Frost & Sullivan, and Forester
• Expert Planner & Business Strategist– Pioneered and implemented measurable marketing strategies that drove hard revenue goals and increased awareness at the global levels for technology products and platforms
• Proven track record of acquiring Fortune 500 clients through creative, next-level lead-generation campaigns
• Crafting creative employer branding campaigns global regions to attract and build a new talent pipeline
• Experience leading a highly efficient inside sales team for APAC, EMEA, and North American regions resulting in significant customer acquisitions across the globe
Driving growth by building brand awareness, planning and executing global marketing campaigns to generate leads and leading global inside sales teams to acquire new customers for cyber security services and products
• Meticulously planning the go-to marketing strategy and
Accomplishments
Best performer of the year