iProov Genuine Presence Assurance

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Additional Info

Company (that provides the nominated product / solution / service)iProov Inc
Company size (employees)50 to 99
Type of solutionCloud/SaaS

In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

- Genuine Presence Assurance is more secure. Other 'liveness' solutions use face verification to confirm that an online user is the right person and that they are probably real but only GPA can protect against spoof attacks using deepfakes or other synthetic media, which is where the real threat to biometric authentication lies. It is also cloud based, ensuring that even if a computer or device is compromised the biometric check is not at risk. iProov combines its cloud platform with its iProov Security Operations Center and machine-learning to ensure that spoof attacks, either using masks or photographs or digitally injected media, are monitored and tracked so that the system can be strengthened and made even more resilient as the threat landscape changes.

- Genuine Presence Assurance is completely effortless for the end user, making it the most inclusive online identity authentication service available. Passwords are hard to remember. Other face verification solutions ask the user to follow instructions and move or read out words. With Genuine Presence Assurance the user simple faces the camera on their device and the scan is completed within seconds to deliver a secure authentication.

- Genuine Presence Assurance is transforming the way that governments and banks and other organizations can approach their digital transformation programs. Secure services that once demanded an in-person check no longer need one. 2020 proved that identity verification must be possible online, even for the most secure processes such as renewing a driver's license or accessing health records. iProov and Genuine Presence Assurance are accelerating digital transformation around the world and making it more inclusive with maximum simplicity.

Brief Overview

iProov Genuine Presence Assurance replaces the need for an in-person identity check by enabling banks, governments, healthcare providers and others to securely verify the identity of an online user.

It uses a facial biometric scan with a colored illumination to confirm that the user accessing a bank account or other secure service on their mobile device or computer is the right person (matching the photo in a government approved document such as a passport or driver’s license), a real person (and not a photo or mask being shown to a device camera), and that they are authenticating right now. GPA is completely unique and protected by 19 patents.

2020 was a huge year for iProov and Genuine Presence Assurance as the demand for online services rocketed. From government benefits to healthcare services to social networks supporting the pandemic, organizations globally needed to be able to remotely verify the identity of customers and citizens to prevent fraud, money-laundering and other cyber crime.

iProov more than doubled its customer base in 2020, with customers including the US Department of Homeland Security, the UK Home Office, the National Health Service (NHS), the Singapore Government, and numerous banks. The number of people using iProov to authenticate themselves with their bank, government or other organization worldwide increased by 549%, making 2020 a record year for the company.