Karl Van den Bergh
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Karl Van den Bergh
Additional Info
| Job title of nominated professional (or team name) | Chief Marketing Officer |
| Company (where nominated professional or team is working) | Gigamon |
| Website | https://www.gigamon.com/ |
| Company size (employees) | 500 to 999 |
| Country | United States |
| Headquarters Region | North America |
Overview
Karl Van den Bergh is the Chief Marketing Officer of Gigamon. He has held product and marketing leadership roles across a range of business environments, from early stage startups to companies with billion dollar valuations. Karl has a passion for making a difference wherever he works by building impactful teams and products. Throughout his career, he has proven successful in strategic and operational marketing roles with both early-stage startups and $1B high-tech companies. Since 2019, Karl has been an essential part of the leadership team focused on elevating Gigamon, as the leading vendor in the deep observability market – and as a result, has helped the company achieve record growth at owning over 50% of the market share.
Prior to Gigamon, Karl was the Chief Marketing Officer at DataStax, where he helped grow the marketing team’s contribution to pipeline from 30% to over 50% in two years, and drove company revenues past $100M. Additionally, he held marketing leadership positions at companies within the cloud technology ecosystem, including TIBCO Software, Jaspersoft, Kickfire and more. He has also served on the boards of both the Zyalin Group and iKydz.
Accomplishments
–Karl deserves recognition for ensuring the company’s voice remains genuine and authentic, and for his ability to consistently find innovative ways to share the Gigamon team’s story. It is a difficult skill for many global organizations to master, where brand communication spans multiple languages and cultures – but Karl knows how important it is to establish alignment across initiatives, and amplify the values that Gigamon embodies. The core of Karl’s approach lies in the belief that customers are hungry for authenticity, and hearing and seeing consistent messaging and sentiments helps to both engage and reach them.
–This year, Karl developed an outside-of-the-box marketing campaign around deep observability to educate key audiences and outline its important value within an organization’s cybersecurity posture. The campaign, “Don’t Get Caught With Your Pants Down,” is centered around the concept that, without deep observability, organizations are exposed to unseen threats. When bringing this idea to life, the Gigamon marketing team, led by Karl, created a video where individuals wandered around their office in their undergarments, completely unaware of their dressing exposure to the outside world.
–With the help of Karl’s creative campaigns and innovative approach to brand storytelling, Gigamon received recognition as the leading vendor in the deep observability market in Q4 2022, according to a report by market intelligence research firm 650 Group. Additionally, Karl’s efforts helped the company reach 68% market share in the first half of 2022.
