Lisa Hayashi
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Lisa Hayashi
Additional Info
Job title of nominated professional (or team name) | SVP, Marketing |
Company (where nominated professional or team is working) | SafeGuard Cyber |
Website | https://safeguardcyber.com |
Company size (employees) | 50 to 99 |
Country | United States |
Headquarters Region | North America |
Overview
Lisa is the Senior Vice President of Marketing at SafeGuard Cyber, responsible for the company’s global marketing strategy that is positioned around the safeguarding of human connections. In her role, she develops integrated marketing programs across brand, corporate, product, and customer marketing. Lisa directs SafeGuard Cyber’s demand generation, corporate communications, public relations, and event marketing activities, and she plays a pivotal role in fundraising, rebrand positioning, and presenting GTM strategy to investors. Her team bridges the gap between complicated cyber technology and applying it to real-world use cases and clients. Lisa was recognized as one of the Top 25 Women Leaders in Cybersecurity by The Software Report in 2021.
Accomplishments
-Excellent program and campaign designer
-Expert developing and successfully driving adoption of account-based marketing
-Track record of brand and culture building