LuxSci Secure Marketing for Healthcare
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LuxSci Secure Marketing for Healthcare
Additional Info
| Company | LuxSci |
| Website | https://luxsci.com/ |
| Company size (employees) | 50 to 99 |
| Headquarters Region | North America |
| Type of solution | Software |
Overview
LuxSci Secure Marketing is a HIPAA-compliant email marketing platform designed for the healthcare industry. LuxSci Secure Marketing empowers providers, payers, and suppliers to create secure, compliant and customized journeys for patients – with the goal of improving the overall healthcare experience. Part of the LuxSci Secure Healthcare Engagement Suite, Secure Marketing empowers customers to use protected health information to create secure and personalized email campaigns that increase patient engagement and improve outcomes. The highly flexible LuxSci Secure Marketing solution features list management, automation, easy-to-use templates, detailed reporting & analytics, and API connectivity to easily integrate with data and applications.
LuxSci is a security-focused communications company that provides secure email, marketing and forms to help healthcare organizations meet compliance requirements and protect patient data at scale. Today, LuxSci is used by nearly 2,000 customers across the healthcare industry, including Athena Health, 1800 Contacts, Delta Dental, Beth Israel Lahey Health, Hinge Health, and Rotech Healthcare.
Key Capabilities / Features
List Management: Ability to create, edit and manage multiple lists that meet your marketing needs. Use standard and custom fields to better match your company customer profiles and design micro-segment lists.
Automation: Enables users to set up trigger-based campaigns that make it easy to act upon new customer data and information, allowing for fast improvement and more personalized outreach. Marketing automation features include customizable drip campaigns, unsubscribe management, and complete bounce processing.
Content Creation: Easy to use templates with complete customization to tailor messages and ensure consistency with your branding and overall patient or customer experience. Use standard pre-built images and design templates. Import your existing campaigns. Image library and HTML editor.
Reporting & Analytics Dashboard: Real time reporting with alerts. Comprehensive standard reporting, as well as custom reporting options. Export as CSV for further analysis or link to other analytical tools.
Flexible Email Options: Use any email address/domain offered. Customize your send rates and manage SPAM notifications and feedback loops. Dedicated IPs with automated warm up features.
API Access: Connectivity to existing applications. Automate processes and map out email workflows. Programmatically update email recipients and lists. Customize trigger, campaigns and scoring.
How we are different
Balance security and flexibility: HIPAA-compliant, Hi-Trust certified, GDPR-compliant. Each customer has a dedicated cloud infrastructure and deployment of Secure Marketing for increased security, isolation, and performance. At the same time, Secure Marketing is equipped with LuxSci's SecureLineTM encryption technology, which allows you to select the right level of encryption to meet compliance and usability needs. All data is encrypted in transit and at rest for full HIPAA compliance.
Hyperpersonalization: Safely use protected health information (PHI) to create highly personalized email campaigns that increase patient engagement, improve conversions, and deliver better outcomes. Send HIPAA-compliant marketing messages directly to recipients’ inboxes, without forcing users to login to secure portals. Enables healthcare marketers to use tactics like segmentation and dynamic personalization to send the right messages to the right people at the right time, without sacrificing security or compliance.
High volume, high throughput: Massively scalable solution can send millions of emails per month with high deliverability, open rates and conversions. Use concurrent connections and SMTP pipelining for faster emails. Reach multiple recipients with a single email.
