|Company size (employees)
|10 to 49
Magnetude Consulting is a marketing firm that specializes in working with B2B cybersecurity companies looking to market the right way in today’s increasingly complex environment. Magnetude Consulting provides full-service marketing services, with growth strategy consulting and fractional marketing department services in areas such as strategy, messaging and content development, digital marketing, demand generation, channel marketing, sales enablement, and brand visibility.
What started with one cybersecurity client 6 years ago now makes up over 70% of the client base. While Magnetude always takes the time to learn clients’ specific products and unique value propositions, their strategic cybersecurity marketing, digital programming, content, and PR experts have worked in the industry for years and across many cybersecurity companies, from startup to enterprise. Magnetude’s cybersecurity writers have written for several distinguished publications in the space, including Forrester and Dark Reading.
The team is immersed in the cybersecurity ecosystem – attending ISSA sessions, researching the latest in regulations and compliance frameworks, talking to analysts and reporters, attending leading events like RSA, BlackHat, and SecureWorld, and hosting our own cybersecurity marketing thought leadership events. From the threat landscape to the competitive landscape, clients rely on Magnetude to fully understand the industry – the latest breaches, the analysts’ views, and the realities their targets are facing daily. This in-depth knowledge of the target audience personas is a critical component of Magnetude’s success. They help clients message and sell to both business and technical roles – CISO, Security Analysts, DevSecOps, Risk & Compliance leadership and staff, and even non-security personas, including IT roles.
Magnetude Consulting sees translating market and audience knowledge into actionable programming as one of their core cybersecurity marketing functions. From creating compelling messaging, to finding new paths to market, to full marketing plans and program execution—they know the levers cybersecurity companies should pull to hit goals.
How we are different
• Cybersecurity Landscape and Persona Expertise: Magnetude Consulting boasts a depth of knowledge in the cybersecurity space that can only come from true immersion in the ecosystem. The team is dedicated to research, education, trends, and regulations, truly keeping their finger on the pulse to best advise clients and make the right decisions. Magnetude Consulting’s experience spans many areas of the cybersecurity landscape, including channel marketing and partnership programs—an area where clients have emphasized their differentiated expertise.
• Top Talent: Magnetude Consulting’s team of senior marketers, writers, PR specialists, and strategists have built their careers working in-house at cybersecurity companies and in agencies. The team’s wide range of experiences uniquely positions them to apply their learnings across the client base—they know what tactics are likely to work best because they’ve already seen success in previous similar situations.
• Full-Service, Results-Driven Programming: While other agencies specialize in one or two key areas of marketing, Magnetude Consulting is a truly full-service agency that can grow with the client to provide the right marketing expertise at the right time. The Magnetude team can take a client seamlessly from initial strategic and messaging work to website design, content development, digital marketing execution, lead generation, events, and more—and can also provide evaluation of tactics and optimization to spur growth. Throughout the process, Magnetude remains laser-focused on the client’s goals, whether it be building a brand from scratch, generating leads or growing sales, or pursuing funding or an acquisition.