Orion Cassetto

Additional Info

Job title of nominated professional (or team name)VP of Marketing
Company (where nominated professional or team is working)Radiant Security
Websitehttp://www.radiantsecurity.ai
Company size (employees)10 to 49
CountryUnited States
Headquarters RegionNorth America

Overview

Orion Cassetto is a seasoned marketing leader with over two decades of experience in the cybersecurity industry. With a proven track record of assembling highly effective teams to drive growth for venture-backed startups, Orion excels in developing and executing go-to-market strategies and positioning initiatives.

Prior to joining Radiant Security, Orion held key leadership roles, including Vice President of Product Marketing at Cycode, Senior Director of Product at Exabeam, and Director of Product Marketing at Imperva. Throughout his career, Orion has been dedicated to crafting compelling narratives around cybersecurity solutions tailored to enterprise buyers. He believes in the power of unique and impactful product stories and understands that exceptional content is essential for building world-class marketing organizations. Orion’s expertise lies in developing precise messaging that resonates with target audiences, laying the foundation for effective marketing campaigns.

Beyond his professional endeavors, Orion is an avid cybersecurity enthusiast and a frequent speaker at industry tradeshows and conferences. He also contributes as an author to reputable publications such as Dark Reading, further establishing himself as a thought leader in the cybersecurity community.

Accomplishments

Orion's notable achievements this year include:


Successfully transitioning Radiant Security out of stealth mode and spearheading the development of its website. This encompassed a comprehensive go-to-market strategy, positioning, and messaging efforts to launch Radiant Security's product as a Gen AI SOC-Co-pilot. Positioned within a multi-billion dollar market intersecting Managed Detection & Response, SIEM, security automation, and Extended Detection and Response (XDR), these initiatives collectively added significant value to the company.


Orchestrating an integrated branding campaign that leveraged SEO, analyst relations, press relations, and social media channels. This resulted in Radiant Security being featured in reports by renowned analysts such as Gartner, covering the emerging "AI-enhanced Security Operations space." Additionally, the campaign led to a string of prestigious awards, including Winner of the Fortune Cyber 60 2023, Top 10 Hottest Security Startups of 2023 by CRN, Best AI Security Solution at the Cybersecurity Excellence Awards 2023, Best SOC Automation Solution at the Cybersecurity Excellence Awards 2023, and Most Cutting Edge AI Security Co-pilot at the Top Infosec Innovator Awards 2023.


Building a diverse and geographically distributed marketing team at Radiant, primarily situated across the Americas. Under his leadership, the team achieved a remarkable 300% increase in Marketing Qualified Leads (MQLs) in 2024. This exponential growth in revenue propelled Radiant to secure a coveted position on the 2023 Fortune Cyber 60 list, recognizing the company as one of the fastest-growing cybersecurity startups of the year.


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