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|Job title of nominated professional (or team name)||Senior Vice President of Marketing|
|Company (where nominated professional or team is working)||SecurityScorecard|
|Company size (employees)||100 to 499|
|Headquarters Region||North America|
Susanne Gurman has played an instrumental role in the rapid growth of SecurityScorecard. Her strategic initiatives has pushed SecurityScorecard to become the global leader in cybersecurity ratings and the only service with over a million companies continuously rated. Since joining SecurityScorecard in early 2019, Gurman’s hired top talent and grown the marketing team headcount by 200%, a total of 10 new hires. In 2019, the marketing team under Gurman has:
Achieved over 80% YoY revenue growth with marketing contribution of 50%
Achieved 5X pipeline coverage
Increased web traffic by 162% YoY
Produced over 150+ events with a lean field marketing team
Gurman and her team’s revenue marketing efforts have resulted in:
Significant customer growth with over 110 logos added in Q4 including Horizon Media, Axcient and Virgin Pulse. They join the ranks of 1,000+ customers worldwide
SecurityScorecard customers currently span across 42 countries, with sales in Asia Pacific growing 720% YoY. In Japan alone, there was over 700% customer growth
Significant growth in professional services usage by over 600%, 127% in financial services, and 151% in manufacturing
7 of the top 10 pharmaceutical companies are SecurityScorecard customers
5 of the 6 top payment processors chose SecurityScorecard
With 1000+ organizations actively monitoring the security health of hundreds of thousands of vendors, SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees and vendors.
Transparent Data Collection: Susanne played a key role in creating the industry’s first Trust Portal, where anyone has visibility into SecurityScorecard’s data collection and scoring methodologies. This has helped build a great amount of trust between SecurityScorecard and its customers, while competitors keep their methods secret.
Recognition: Susanne has helped SecurityScorecard be repeatedly recognized in numerous notable publications, increasing brand awareness. Additionally, Susanne has been recognized herself, in several industry publications such as Venture Fizz. Susanne is currently on the Board of Directors of SAVVY CYBER KIDS, and is passionate about educating children on digital threats that her generation never had to face.
Growth: Not only has Susanne helped grow the Marketing team to double in size, but she has also helped increase lead generation, website traffic, and ultimately marketing generated revenue for SecurityScorecard.
Won cybersecurity marketing of the year: https://cybersecurity-excellence-awards.com/candidates/susanne-gurman-vp-of-revenue-marketing-for-securityscorecard/
Interview with IT Security News: https://www.itsecuritynews.info/security-scorecard-risk-assessment-made-simple/
Featured in VentureFizz: https://venturefizz.com/stories/nyc/leadher-susanne-gurman-vice-president-revenue-marketing-securityscorecard