In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

As the only platform to offer a wide range of cloud HSM and key management services on demand from a single online marketplace, Thales's SafeNet Data Protection On Demand has distinct advantages over competing solutions including:

• Zero upfront capital investment and affordable pay-as-you go pricing
Point, click, and deploy. Services can be deployed in minutes vs. hardware-based encryption products that can take days or even weeks. There is no hardware or software to buy, support and update, so you don’t have any capital expenditures. With unique pay-as-you-grow pricing, you have the flexibility to purchase services to suit your changing business needs.

• Largest ecosystem of Luna HSM integrations for hybrid cloud, backed by FIPS certification
Leveraging the market-leading Luna HSMs, Thales offers a single client that supports both on-premises and cloud-based HSMs. Data Protection On Demand makes it easy for you to integrate cloud HSM and key management services to protect your applications and data. Unlike other cloud security providers, Data Protection On Demand provides FIPS certified hardware-based HSM security with the ease of use of cloud services.

• Built for managed services market
Cybersecurity managed service providers can easily expand their security services offering with industry-leading technology delivered as-a-service. Data Protection On Demand gives MSSPs a path to realize new revenue sources by enhancing their existing portfolio of solutions and easily cross sell and upsell.