Cyndy Hunter

Additional Info

Job title of nominated professional (or team name)Vice President of Client Strategy and Delivery
Company (where nominated professional or team is working)Magnetude Consulting
Websitehttps://www.magnetudeconsulting.com/
Company size (employees)10 to 49
CountryUnited States
Headquarters RegionNorth America

Overview

With over 3 decades of marketing experience, Cyndy Hunter specializes in marketing and business strategy and heads the delivery team at Magnetude, working closely with cybersecurity clients of all sizes and types—most often in full-service engagements where Magnetude becomes the client’s marketing department. Cyndy leads an array of internal and client initiatives, including marketing strategy, branding, messaging and positioning, and creative program development across Magnetude’s cybersecurity client portfolio. In her 10 years with Magnetude, she has worked with over 45 different cybersecurity clients, from young startups to multi-billion dollar leaders, driving accomplishments such as new product launches, mergers and acquisitions, and chart-topping growth.

Under Cyndy’s leadership, Magnetude’s cybersecurity clients have experienced tremendous growth. The proof is in the numbers:
• Doubled a bootstrapped cybersecurity consulting firm’s top-line revenue in 3 years
• Generated 3,100 leads for a NAC provider across direct and channel (in a single year)
• Drove 16X all-in ROI with a paid ads program for a cybersecurity startup in the encryption space

In addition to her cybersecurity-specific expertise, Cyndy has decades of experience working across the technology industry, including AI/ML, healthcare, biotech, and consumer technology. Cyndy has held numerous senior corporate leadership positions in marketing, business development and product management at such industry leaders as Polaroid, Iris Graphics, NEC and Agion, in addition to founding her own marketing consulting firm and start-up ecommerce business. Cyndy’s cybersecurity clients have received press coverage in Dark Reading and Hacker News, been featured among the “Top 10 Startups to Watch” at RSA, and been honored with numerous industry awards.

Accomplishments

Diverse Experience: As a marketing expert working across the entire portfolio of cybersecurity clients, Cyndy has an unparalleled depth and breadth of knowledge in the industry. Her client scope is broad, including cybersecurity companies of all sizes and in a wide range of specialties, from IoT to emerging continuous exposure management, and many personas, from DevSecOps to the Board of Directors. She is immersed in the cybersecurity ecosystem, continuously reading the latest reports and monitoring regulations, working hand-in-hand with cybersecurity founders and thought leaders to guide success, and attending top industry events like RSA and BlackHat. She keeps her finger on the pulse as a trusted advisor for clients and to make the best strategic and tactical decisions.


Visionary and Strategic Acumen: As her previous colleague shared on LinkedIn, “Cyndy is far and away one of the best marketers I’ve ever worked with. Not only is she whip smart, she’s incredibly creative…I’ve seen her come up with business-altering ideas off the cuff at least a dozen times.” Cyndy always thinks big, regularly creating and executing groundbreaking marketing initiatives that set her cybersecurity clients on the path to success. She is a true master of ever-moving pieces, seeing the big picture while also prioritizing the details and accounting for the newest developments in the cybersecurity space.


Impactful Leadership: Cyndy's leadership style inspires everyone on the Magnetude team to bring their A game, take risks, and be innovative. She leads by example and sets a high bar for her team—from learning a client’s business inside and out to diving into the latest and greatest innovations in marketing and cybersecurity. She is trustworthy, action-oriented, and always willing to lend a hand or provide strategic and cybersecurity guidance for clients. Magnetude would not be the same without her leadership.


How we are different

• Magnetude’s customizable model sets the firm apart from the competition. It revolves around a comprehensive approach to marketing—the thinking-power of a marketing consultancy and the “getting-it-done” power of a marketing agency. This fractional model allows Magnetude to drive results for clients by backing program execution with a robust strategic plan. In addition to providing a full-service marketing department for SMBs, Magnetude also deploys targeted marketing support and strategic projects for cybersecurity clients.
• Magnetude’s senior marketing team has experience across the cyber security market landscape and understands what it takes to deliver results quickly. Depth of knowledge, staying current with market trends, and generating creative and engaging cybersecurity marketing content are three ways that allow Magnetude to help cybersecurity companies reach their goals.
• In addition to understanding the cyber landscape, Magnetude is immersed in the ecosystem—attending ISSA sessions, talking to analysts and reporters, and participating in leading events like RSA, BlackHat and specialized regional events. Magnetude also hosts networking events on topics including messaging to CISOs and cybersecurity-themed improv comedy. By participating hands-on in the industry, Magnetude has become a trusted partner for over 45 cybersecurity clients over the past 10+ years.


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