NOMINATION HIGHLIGHTS

Cyndy Hunter exemplifies what it means to be a Cybersecurity Marketer of the Year. With more than 30 years of marketing and business leadership experience and over a decade leading client strategy at Magnetude Consulting, she has directly shaped the growth trajectories of more than 50 cybersecurity companies, ranging from early-stage startups to multi-billion-dollar industry leaders.

As VP of Client Strategy, Cyndy heads the delivery team and serves as a senior strategic advisor across Magnetude’s cybersecurity portfolio. Her work spans positioning, brand development, product marketing, demand generation, channel strategy, and go-to-market execution. In many engagements, Magnetude functions as the client’s full marketing department—and Cyndy acts as the strategic force ensuring that every initiative ties back to revenue and long-term enterprise value.

Her impact is significant. Under her leadership:

– A cybersecurity firm doubled their SQLs, drove millions in pipeline, and 5x their followers
– An agentic AI platform launched their complete go-to-market
– 3 clients launched CMMC-focused offerings and programming to align with the DoD timeline

These outcomes are not isolated wins; they reflect Cyndy’s ability to translate complex technologies into differentiated market positions and scalable growth strategies.

Cyndy’s expertise spans the cybersecurity spectrum, including IoT security, compliance and risk management, exposure management, encryption, and managed services. She understands how to engage technical buyers such as DevSecOps leaders and security architects, while also guiding messaging that resonates with executive stakeholders and boards. She stays immersed in the cybersecurity ecosystem through industry research, regulatory monitoring, and active participation in events such as RSA and Black Hat, ensuring her strategies reflect real-time market dynamics.

As AI reshapes cybersecurity marketing, Cyndy has proactively guided clients in adopting AI-enhanced strategies for content development, campaign optimization, and buyer intelligence. She views AI not as a shortcut, but as a strategic accelerator. Her balanced approach helps cybersecurity companies innovate without sacrificing precision or trust.

Beyond strategy, Cyndy is a transformational leader. She inspires her team to think bigger, dig deeper, and hold marketing accountable to business outcomes. Known for her ability to see both the big picture and the smallest critical detail, she consistently identifies opportunities that reshape client trajectories. As one colleague noted, she is “one of the best marketers” they have worked with: creative, decisive, and capable of delivering business-altering ideas.