Lisa Spencer – Irdeto
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Lisa Spencer - Irdeto
|Job title of nominated professional (or team name)||Head of Marketing|
|Company (where nominated professional or team is working)||Irdeto|
|Company size (employees)||1,000 to 4,999|
In 3 bullets, summarize why this professional or team deserves recognition:
• Lisa Spencer led the marketing team in overcoming the challenges posed by COVID-19. We’re tracking to achieve a 90% increase in lead generation compared to last year, with an all digital approach.
The global pandemic hit everyone hard, and especially in the B2B marketing space, it’s turned us upside down. In an area where we relied very heavily on the face to face interactions to drive demand generation, we were left having to rebuild as the world remained at home. Driving a team of talented individuals, we focused very quickly on shoring up our digital platforms, with a clear emphasis on lead generation. With a fail-fast mentality, Lisa Spencer, our Head of Marketing, challenged the team to be creative, and to be heard across the noise, demonstrating that now more than ever was our opportunity to differentiate, humanize and show the value that we bring to our customers. As of today, we’re tracking to achieve a 90% increase in lead generation compared to last year, with an all-digital approach.
Another remarkable challenge Lisa faced a few years ago had as a source the different acquisitions done by Irdeto that had never been fully integrated into the company. Instead of acting as one company driving towards the same goals, the behaviour was such that we were we tended to work in silos. Leading Internal Communications at the time, Lisa undertook a change management project to unify the company and the brand. Labelled the ‘One Irdeto’ project, the marketing team was able to work across the globe to explain not only the what, but the why, and rally employees to get excited about the support of being part of the bigger family. Today, we are a global leader in cybersecurity and are independently recognized as a top tier brand … that’s because of a unified vision, and a global employee base working together.