Magnetude
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Magnetude
Additional Info
| Website | https://www.magnetudeconsulting.com/ |
| Company size (employees) | 10 to 49 |
| Headquarters Region | North America |
Overview
Magnetude is a full-service B2B marketing firm that pioneered the fractional marketing approach for cybersecurity and other technology companies. Magnetude specializes in working with cybersecurity companies as a full fractional marketing department, offering a wide range of strategic and execution-focused marketing services to seamlessly dovetail into client growth goals. After being recognized by the Cybersecurity Excellence Awards as the Best Cybersecurity Marketing Agency two years running, Magnetude’s momentum has continued throughout 2022, helping cybersecurity clients reach their growth goals, launch new offerings, and expand their position in the marketplace.
What started as one cybersecurity client 8 years ago now constitutes the majority of Magnetude’s client base. While Magnetude always delves into clients’ specific offerings and unique value propositions, their strategic cybersecurity marketing, digital, content, and PR experts have advanced knowledge from working extensively in the industry—and with many companies, from startup to enterprise. Magnetude’s writers have contributed to many distinguished industry publications, including Forrester and Dark Reading.
The Magnetude team is immersed in the cybersecurity ecosystem – monitoring the latest regulations, working with reporters, and attending top events like RSA and BlackHat. From the threat landscape to the competitive landscape, Magnetude’s clients rely on them to completely understand the industry – the latest hacker tactics, the analysts’ views, and the realities of cybersecurity that their customers face daily. Magnetude’s team continuously educates themselves to draw insights and provide a quick ramp on clients’ businesses. They help clients reach both technical and business roles – CISOs, Security Analysts, DevSecOps, Risk & Compliance leadership, and even IT and other non-security personas.
At Magnetude, translating audience and market knowledge into actionable programming is a core cybersecurity marketing directive. From creating compelling messaging, to finding new paths to market, to full marketing plans and program execution—they know how to drive results in cybersecurity.
How we are different
• Magnetude’s customizable model sets the firm apart from the competition. It revolves around a comprehensive approach to marketing—the thinking-power of a marketing consultancy and the “getting-it-done” power of a marketing agency. This fractional model allows Magnetude to drive results for clients by backing program execution with a robust strategic plan. In addition to providing a full-service marketing department for SMBs, Magnetude also deploys targeted marketing support and strategic projects for cybersecurity clients.
• Magnetude’s senior marketing team has experience across the cybersecurity market landscape and understands what it takes to deliver results quickly. Depth of knowledge, staying current with market trends, and generating creative and engaging cybersecurity marketing content are three ways that allow Magnetude to help cybersecurity companies reach their goals.
• In addition to understanding the cyber landscape, Magnetude is immersed in the ecosystem—attending ISSA sessions, talking to analysts and reporters, and participating in leading events like RSA, BlackHat and specialized regional events. Magnetude also hosts networking events on topics including messaging to CISOs and cybersecurity-themed improv comedy. By participating hands-on in the industry, Magnetude has become a trusted partner for over 45 cybersecurity clients over the past 10+ years.