In 3 bullets, summarize why this product or service is different from the competition and deserves recognition:

We have the only solution on the market able to offer:
-Comprehensive life cycle management for all access entitlements, including roles, security groups, and applications
-The ability to have shared responsibility and accountability over access between the line of business and IT through automated processes
-A Zero Trust compliant model that offers governance by policies going beyond Identities, and keeping the focus on assets, functionality & usability