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Additional Info

Job title of nominated professional (or team name)Chief Marketing Officer, Pulse Secure
Company (where nominated professional or team is working)Pulse Secure
Websitehttp://www.pulsesecure.net
Company size (employees)500 to 999
Headquarters RegionNorth America

In 3 bullets, summarize why this professional or team deserves recognition:

This past year Scott Gordon, his marketing team and with other teams within Pulse Secure:

- Orchestrated worldwide Pulse Cares program that helped thousands of organizations to rapidly gain remote access capacity and capabilities in order to ensure business continuity while safeguarding millions of employees during the global pandemic. This effort yielded useful surveys, guidance, and best practices materials for security practitioners and also increased overall market share.

- Successfully launched secure access solution suites, as well as a Zero Trust access SaaS service with related informative research, webcasts, videos and materials supporting workforce mobility, IT consolidation, and adaptive security trends. The cloud-delivered service involved significant business transformation effort requiring a marketing and engineering led interlock across the company.

- Helped coordinate worldwide communications and patching support for thousands of customers and partners through concerted outreach and related media engagement to mitigate a major product vulnerability and avert negative brand impact. A newly developed, integrated crisis management and expedited customer support program also increased the company’s NPS score.

Brief Overview

Scott Gordon (CISSP) has been contributing to infosec technologies and community for over twenty years helping innovative start-ups and large companies realize their potential and better serve customers. Beyond go-to-market, digital demand and sales enablement mastery, he exemplifies professional adaptability and technical curiosity having stewarded SaaS, software, hardware and services businesses across network, endpoint, identity, data and risk assessment security domains. Scott has regularly identified and seized commercial opportunity, while consistently developing effective marketing teams.

As CMO at Pulse Secure, he advanced their marketing execution, integrated campaigns and organization that helped fuel growth by over 200% and facilitated its acquisition in 2020. Prior to that, he was CMO at ForeScout where he exceeded industry visibility and market share capture expectations yielding over 600% growth and significant market momentum that contributed to its IPO in 2017.

This past year, Scott solidified Pulse Secure’s position as a market leader in secure access with the successful launch of an expanded Access solutions Suite and the unveiling of its cloud delivered, Zero Trust Access-as-a-Service SaaS. At the same time, his team orchestrated a global Pulse Cares program that provided expedited sales and implementation services which allowed thousands of companies to readily build out remote work capability for business continuity during the Coronavirus pandemic. Under his leadership, the company produced informative security practitioner research and materials, and earned notable recognition from leading analyst firms and media, all while maintaining brand integrity by proactively informing customers and partners to patch a highly publicized vulnerability found in its core solution.