NOMINATION HIGHLIGHTS

Iru is redefining enterprise Mobile Device Management through elegant design, powerful automation, and a relentless focus on giving IT teams their time back.

What sets Iru apart:
While traditional MDM solutions bury admins in command-line complexity and manual configuration, Iru removes that complexity through purposeful abstraction. Settings for Apple, Windows, and Android are unified into single controls. Visual tools replace arcane syntax. Complex workflows become clear, manageable tasks without sacrificing power or flexibility.

Automation as a force multiplier:
Iru’s built-in automation handle the repetitive work that consumes IT time. Blueprint Routing dynamically assigns devices to the right configuration during enrollment based on device and user attributes – no pre-assignment, no manual moves, no post-enrollment cleanup. Auto Apps manages 200+ common business applications with set-it-and-forget-it patching.

Assignment Maps provide visual deployment logic with conditional rules that keep every device in the right state automatically.

The result: zero-touch deployment that scales. Devices arrive configured correctly from day one. Apps stay patched. Security controls stay enforced. All with one lightweight agent that installs at enrollment and updates itself.

The impact is measurable:

83% faster device onboarding (GoCardless)
50+ hours saved per month in IT workload (Demandbase)
96% time saved on app patching (Syndio)
40% reduction in IT support tickets

Built for employee experience:
Iru doesn’t just make IT’s life easier – it makes the end-user experience better. Liftoff shows employees what’s happening during Mac setup and when they can get to work. Proactive prompts ask users to update software at times that won’t interrupt their work. Self Service empowers users to get what they need without creating tickets.

Deep insights from Iru AI:
Iru AI transforms device data into clear, strategic insights. Admins get natural language answers to questions about their fleet, recommendations for high-value actions, and visibility into what matters without drowning in noise.

Iru proves that powerful device management doesn’t require a steep learning curve, expensive training, or endless manual work. By making complexity vanish through abstraction and multiplying impact through automation, Iru gives IT teams time and control back.