Additional Info

CompanyOptery
Websitehttps://www.optery.com/
Company size (employees)10 to 49
Headquarters RegionNorth America
Type of solutionCloud/SaaS

Overview

Launched in 2021, Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is across hundreds of data brokers online, and the first to offer IT teams a completely self-service platform for finding and removing employee PII from the web. Dedicated to revolutionizing personal data privacy for individuals, families, and businesses, Optery focuses exclusively on data broker removal. Our patented search technology, combined with expert human analysis and sophisticated automation, provides unparalleled efficacy in finding and removing personal information from a vast array of data brokers online.

Data brokers pose a critical cybersecurity vulnerability by inadvertently supplying threat actors with employee PII. This fuels a range of PII-based attacks affecting both individuals and companies. Traditional data removal services, limited in scope and transparency, fall short in providing adequate protection. Recognizing the need for a data removal solution that surpasses the limitations of existing services, Optery has built the most comprehensive, efficient, and transparent solution in the market for safeguarding against personal data misuse.

Optery leverages the most advanced data broker scanning software in the world. Combined with our Privacy Agents’ expertise, we ensure the industry’s highest quality results in PII removal. Our service includes coverage of 335+ data broker sites (and counting), and visual evidence-based reporting that showcases clear before-and-after results. Operating with ethical transparency, Optery provides affordable, flexible pricing suitable for individuals, families, and businesses of all sizes. Whether for personal use or enterprise-level deployment, Optery equips users with a robust defense against escalating PII-based threats such as phishing, social engineering, identity theft, doxing, and harassment.

In addition to setting a new benchmark in personal data removal, Optery is also pioneering a data rights management platform that dictates to companies what they can and cannot do with your data.

Key Capabilities / Features

Patented Search Technology: Optery employs award-winning search technology, including patented and proprietary search technologies, enhanced with advanced anti-bot detection, sophisticated matching algorithms for discovery, and consistent monitoring through monthly automated searches, making it the most sophisticated data broker scanning software available today. Accommodating unlimited name and location variations and specific client concerns, we ensure accurate, superior search and discovery of data.


Efficient Data Removal Process: Optery integrates a sophisticated 'humans + machines' approach, combining the best of automation with the added precision of manual reviews and handling of edge cases. This is further enhanced by the utilization of Limited Power of Attorney (LPOA) and Authorized Agent Requests, ensuring a robust and comprehensive data removal process from 335+ sites.


Transparent Exposure and Removal Reporting: Optery is the only tool that provides detailed exposure and removal reports, complete with screenshots, to demonstrate the effectiveness of its services. This level of detailed reporting ensures transparency and accountability in the data removal process.


Affordable, Flexible, and Transparent Pricing: Optery offers a range of affordable pricing options, starting from low-cost monthly plans, which provide comprehensive data broker coverage. Our pricing structure is designed to cater to diverse needs, offering seamless flexibility in upgrading or downgrading between plans. Optery's transparency in pricing and services ensures customers are well-informed about what they are receiving and at what cost.


Enterprise-Ready: Optery stands out in its field with its enterprise-ready capabilities, a key differentiator from many competitors who have primarily focused on B2C models without adequate investment in enterprise software readiness. Our platform is fully equipped with SSO/SCIM/SAML integration, is SOC 2 Type 2 compliant, and features a business administrator dashboard, ensuring seamless and secure user authentication and identity management.


How we are different

Advanced Search Technology: Optery employs award-winning search technology, including patented and proprietary search technologies, enhanced with advanced anti-bot detection, sophisticated matching algorithms for discovery, and consistent monitoring through monthly automated searches, making it the most sophisticated data broker scanning software available today, far surpassing Google and competitors in uncovering user profiles, averaging ~100 profiles per user. Customers often switch to Optery after experiencing the limitations of other services, evidenced by 20-50 profiles missed by competitors but identified by Optery. Optery was awarded "Editors' Choice" by PCMag.com as the most outstanding product in the personal data removal category in 2022, 2023, & 2024, and received Fast Company’s Next Big Things in Tech award for security and privacy in 2023.


Comprehensive Data Removal: Optery leads the industry with its coverage of over 335 data broker sites, continually expanding. Its 'humans + machines' approach, integrating sophisticated automation with expert manual reviews, sets a new benchmark in data removal efficiency. This method is enhanced by Limited Power of Attorney and Authorized Agent Requests, ensuring a robust and comprehensive data removal process. Optery's strategy surpasses competitors who rely solely on manual methods or outdated technology, or those depending entirely on automated processes with limited scope.


Transparency and Ethical Operations: Optery distinguishes itself with a commitment to transparency and ethical business practices. It is the only tool providing detailed exposure and removal reports with screenshots, ensuring an unmatched level of transparency and accountability. This reporting builds trust among users and demonstrates Optery's dedication to ethical data practices, crucial for compliance and corporate responsibility. Unlike competitors with historical ties to data brokers, Optery maintains a strict policy against partnering with data brokers, assuring genuine data privacy services.


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