Proofpoint Information Protection

Additional Info

Company size (employees)1,000 to 4,999
Headquarters RegionNorth America
Type of solutionCloud/SaaS


Data doesn’t lose itself. A new people-centric approach to DLP is needed to effectively respond to data loss because data loss originates with people. They can be careless, compromised by an external threat actor, or be malicious for financial or personal gain. Understanding user intent enables you to apply the appropriate DLP response to mitigate risk. For example, user training for careless users, open a SOC ticket for compromised users, or involve HR or legal for a malicious user.

Proofpoint is the only vendor that brings together the telemetry of Content, User-Behavior and Threats across the most critical DLP channels – email, cloud services, endpoint, and web. We support the modern ways people work with granular policy enforcement capabilities. Built on a scalable, modern cloud backend, the common alert management, data classification, sophisticated analytics, robust policy templates, workflows and reports deliver consistency and simplified day-to-day operations, minimizing DLP complexity for optimal manageability for small team or limited resources.

How we are different

People-centric DLP: No other solution in the DLP market is as threat and behavior aware. Proofpoint correlates explicit email, cloud and other threat intelligence with behavioral insight and advanced data detection, including AI-powered classification, Exact Data Matching and more to determine data loss potential and upstream risk. All other solutions focus primarily on data classification to assess data sensitivity and attempt to control data loss through data sensitivity.

Unified DLP: Our cross-channel solution provides organizations with a flexible, scalable, and cost-effective cloud-native platform that is mature enough (in DLP market since 2006) to include all the workflows, unified alert manager and threat hunting capabilities, classification sophistication, reporting, and dashboards that admins need for accurate DLP and insider threat detection, versatile policy enforcement (block, encrypt, smart send, allow with user justification, change sharing permissions, delete, read-only via web isolation, etc.) and simplified alert management.

Intelligent Classification: Our platform can discover and classify data at petabyte-scale, with speed and accuracy. Proofpoint uses a pre-trained proprietary Artificial Intelligence (AI) model to discover unstructured data in cloud and on-premises repositories. Using AI as well as a process that lets organizations validate and improve results, we can achieve up to 99% accuracy in our automated classifications of data. Our solution provides actionable recommendations on how best to prioritize protection of content, as well as the tools enabling protection. We automatically label files via integration with Microsoft Information Protection (MIP). Our AI model also generates dynamic dictionaries and data detectors that change as the organization's data changes. These are automatically integrated with Proofpoint’s DLP solution, augmenting customers' information protection efforts and accelerating time to value.